"We won't make a viking saga without the word Saga, and we don't appreciate anyone telling us we can't. King.com claims they're not attempting to prevent us from using The Banner Saga, and yet their legal opposition to our trademark filing remains. We're humbled by the outpouring of support and honored to have others stand with us for the right to their own Saga. We just want to make great games."
In December, King claimed The Banner Saga was "confusingly and deceptively similar to [King's] previously used Saga marks," but just yesterday said it wouldn't take action against Stoic. "King has not and is not trying to stop Banner Saga from using its name. We do not have any concerns that Banner Saga is trying to build on our brand or our content," King said.
King has also filed to trademark the word "candy," and that one has been approved for publication in the US, giving the public 30 days to file opposition against the mark before it becomes law. King said it already trademarked "candy" in the EU because its IP "is constantly being infringed," but it won't enforce the mark against all uses of the word. "Some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so," King said.
Source: Stoic Studio